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The inbound marketing strategy resulted in an unbelievable 240% hike of leads over six months.

About the client:

Jatana, based in Copenhagen, aims primarily to direct lightning speed to the help desk by automating replies to support requests. As a result, it empowers customer support teams with speed and accuracy. 

Challenges:

Jatana is a perfect combination of quality products and satisfactory results making it an idle tech startup. But one of the major problems a startup faces is lack of visibility due to ineffective marketing. 

In the new age, marketing and its processes have become extremely multifaceted (involving inbound marketing-SEO, attractive and effective website, social media, paid advertisements, etc.) making it nearly impossible for a startup to concentrate on each and every aspect altogether. 

In order to reach the untapped target audience, Jatana was in an imperative need to expand and scale its marketing strategy. 

Solution:

  1. We focused on the inbound marketing of the brand involving operations such as SEO, SMM, SEM, HubSpot, etc.
  2. We eliminated the traditional website design with a more effective growth-driven design.
  3. Successfully implemented paid search marketing. 

Conclusion:

  1. The actions carried out made an immediate and astonishing impact where the comprehensive approach resulted in a streamlined operation and an effective paid marketing strategy. 
  2. A steady improvement in brand reputation helped customers differentiate Jatana from the competitors in tight spaces. 
  3. Generation of more leads with comparatively less traffic and expense. Additionally, the overall lead count incredibly shot up to 500%.

Results:

  1. The inbound marketing strategy resulted in an unbelievable 240% hike of leads over six months.
  2. Visitors generated from social media increased by 1422% in a period of a month. 

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