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BotSupply tripled its leads conversion in a span of three months

About the client:

BotSupply is a result of the worldwide transition of conventional technologies towards smart and creative AI solutions. With headquarters in Copenhagen and Denmark, BotSupply successfully serves all around the world. 

Challenges:

Giving utmost importance to customer satisfaction, BotSupply effectively implements conversational AI that drives business outcomes for companies. 

However, due to its absence at online platforms, the company was facing severe issues in generating quality B2B leads. 

Moreover, the prevailing competition made it very difficult to penetrate the market, hampering the conversion rate and increasing the cost per lead (CPL). 

Solution:

We discovered that the company only had an offline presence negating online lead generations completely. So, we tapped all paid marketing platforms including LinkedIn, Google, and Facebook, and implemented B2B SaaS marketing strategies right from the scratch. Using Search Engine Marketing services such as Campaign reporting, PPC campaign setup & Management, and SEM keyword research, BotSupply managed to get 100+ leads in the first quarter itself. 

Conclusion:

With time, the company’s online presence grew and by the end of the year, it was generating close to 300+ leads per quarter.

Result:

  1. Nearly 3x increase in leads. 
  2. The overall cost per lead (CPL) decreased by 75%. 

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